With my background in entrepreneurship, I’ve always been drawn to the idea of creating a physical product. There’s something special about being able to hold something in your hands and say, “I made this from nothing, from just an idea.” That idea finally hit me in the gym, sparked by my frustrations with cable attachments.

We’ve all used those bulky cable attachments that don’t activate the muscle properly or just feel plain awkward to use. Every time I grabbed one, I’d think, “If this were designed just a little differently, it’d be so much better.” Instead of waiting for someone else to fix it, I decided to take matters into my own hands.

I started working on prototypes of what would eventually become the Aeternus Omni-Grip Cable Attachment. My vision was clear: I wanted something compact, versatile, and durable that would give you a better range of motion and elevate your workouts. It had to be something I’d want to use every day—a piece I’d actually bring to the gym with me.

After countless rounds of testing and refining, I finally landed on the Aeternus Omni-Grip. This is the version I’m proud to share with you today. Every iteration taught me something new, and I didn’t stop until it was perfect.